Rise of the dad makeover

male cosmetic surgeryLatest figures released in US show that cosmetic surgery is still on the rise, partly driven by a demand from men for facial and body surgery. American men account for 13% of the 1.65 million procedures performed in the US last year which may seem a small amount but is actually a massive jump of 28% from the start of the decade.

Top 5 male procedures

  1. Liposuction: One of the most requested cosmetic surgery procedures on both sides of the Atlantic, liposuction can eradicate stubborn pockets of fat on the face and body. Men are increasingly registering body image expectations for which liposuction can be helpful.
  2. Male breast reduction: It’s thought that half of all UK men suffer from ‘moobs’ as they are often unfortunately described. Whether it’s due to an enlargement of glandular breast tissue or as a result of fatty tissue in the chest area, more and more men are now seeking treatment for gynaecomastia (its proper medical name), largely because there has been more coverage of the topic and men now realise that they don’t have to suffer in silence. Liposuction can successfully reduce fatty tissue, but if it is as a result of over-development of breast tissue then a surgical procedure similar to a female breast reduction may be required.
  3. Eyelid surgery: Known medically as a blepharoplasty, this is a relatively straightforward procedure that can produce a radical transformation, but plastic surgeon choice is key. There are subtle gender differences in the upper third of the face that must be respected to avoid unwanted ‘feminisation’ of a male patient’s appearance. Men tend to have slightly lower brows and a more marked eyebrow crease, whereas a woman will have a high brow with more upper, smoother lid show. Knowing how to achieve that distinction comes with experience.
  4. Nose surgery: Rhinoplasty is also a sought-after cosmetic surgery procedure among male patients at my Leamington plastic surgery practice. Your nose is typically the defining characteristic of your face and the stereotype that men can’t undergo cosmetic surgery to correct or enhance a facial feature that may have always undermined their confidence and self-esteem is fast disappearing. I also see many male patients that have experienced trauma as a result of a sporting injury that is affecting both the external appearance as well as internal function of the nose, correction of which brings many benefits.
  5. Botox: Women have been having Botox for many years to fight against dynamic wrinkles and now men are increasingly turning to muscle relaxing injections as a way of appearing more dynamic and rejuvenated. Even though Botox is characterised as minimally invasive with much lower risks than surgery, differences in facial anatomy, skin thickness and tissue laxity between male and female patients need to be taken into account to produce optimal results.

In the UK, the independent plastic surgery association BAAPS, of which I’m a member, also publishes annual cosmetic surgery figures. Not including Botox, as its considered a non-surgical aesthetic procedure, our top five are identical to America’s, except with the addition of pinnaplasty (UK term)/otoplasty (US term), also known as prominent ear correction. For more information on any of the cosmetic surgery procedures above, call 01926 436341 to arrange a consultation.